previous projects

our creative case studies

  • Email Campaign

    Email Campaign

    This is a welcome email I designed in Mailchimp for FITTIPS, the fitness program website…

    This is a welcome email I designed in Mailchimp for FITTIPS, the fitness program website I built for a web design course. The goal was to get new sign-ups to start their first workout. I carried the website’s dark, high-contrast look into the inbox, with orange accents, bold headings, a stats row, three short benefit…

  • Website development

    Website development

    FitTips is a website I designed and built for a training and motivation program. The…

    FitTips is a website I designed and built for a training and motivation program. The goal was a site that feels direct and motivating, with a plan for visitors. I paired a dark navy and bright orange palette with bold uppercase Poppins headings for energy, and kept the layout simple: images with a clear call…

  • Editorial

    Editorial

    This is the 2025 annual report I designed for So Dates, a women’s wellness and…

    This is the 2025 annual report I designed for So Dates, a women’s wellness and community brand whose brand identity and social media visuals I also created. The report looks back on the year’s events, the community, and the brand’s impact, then sets goals for 2026. I shifted the palette from the soft pink of…

  • Social Media post.

    Social Media post.

    So Dates: Pilates & Matcha Campaign So Dates is a wellness and community brand, and…

    So Dates: Pilates & Matcha Campaign So Dates is a wellness and community brand, and I created its brand identity and social media visuals. For their New Year edition, a Pilates, matcha, and vision board experience on January 3, I designed a five-part campaign that took followers from first announcement to sold out: an event…