This is the 2025 annual report I designed for So Dates, a women’s wellness and community brand whose brand identity and social media visuals I also created. The report looks back on the year’s events, the community, and the brand’s impact, then sets goals for 2026. I shifted the palette from the soft pink of the social posts to deep burgundy, coral, and gold, so the report feels more official while still matching the brand.
The overlapping circles from the cover come back as photo crops and highlight shapes, tying the pages together. The Community and Predictions pages needed the most work: I used bar charts, a pie chart, a map, and a large “50%” callout so the numbers read quickly. I designed it in InDesign & Illustrator.
A long document needs a clear system of headings, colors, and shapes so every page feels like part of the same story.
An annual report is more than a summary of the year. It’s a brand visual that helps a business set goals, grow, and prepare for what’s next. One of my main goals as a designer is to help businesses bring their vision to life, refine their brand, and plan ahead.
Leave a Reply