So Dates: Pilates & Matcha Campaign

So Dates is a wellness and community brand, and I created its brand identity and social media visuals. For their New Year edition, a Pilates, matcha, and vision board experience on January 3, I designed a five-part campaign that took followers from first announcement to sold out: an event flyer, a details poster, a conversational teaser, a ticket-style reminder with a payment deadline, and a final sold-out post.

I used a soft pink and sage green palette with elegant script and serif type to keep the look calm, feminine, and consistent across every piece.

planning posts as a sequence, not one-offs, keeps a brand’s story clear and builds momentum.